What we care about
Essentials
California Sweatshirt — Forest
Our favorites
California-inspired essentials, intentionally casual and effortlessly confident.
California cool
Our vision
Through the lens of photographer Kymberly Marciano, SoCoolKids captures the spirit of coastal California—where kids’ relaxed athleticism and effortless style, expressed through functional cotton tees, classic tanks and salt-seasoned sweatshirts set a subtle sophisticated tone.
What inspires us
We’re inspired by seaside sensibilities—the timeless surfer look, insouciant preppy style, the clarity and connection of yoga, and California’s enduring cultural optimism, beauty, and inclusivity.
How we started
SoCoolKids didn’t begin as a business plan, but as a personal inspiration—a candid photo capturing a child’s quiet confidence and individuality. The image raised a simple question: why wasn’t children’s fashion presented with the same sense of beauty and intention as established brands? In that spirit, SoCoolKids brings visual integrity and authenticity to the youth narrative. The brand focuses on intentionally casual pieces designed to be worn with confidence, reflecting a distinctly West Coast sensibility.
Why we love yoga
Through movement, posture, and breath, yoga nurtures self-awareness and confidence while fostering a supportive, inclusive environment.
Best yoga tanks for kids and tweens
Behind the brand
Fashion and lifestyle should empower every child—free from exclusion, labels, or pressure.
SoCoolKids supports children from all backgrounds by participating in community-led initiatives, fundraising efforts, and a small number of select partnerships.
In February
For the ones we love.
Confidence captured
Every child has a story worth seeing; confidence begins there.
A small part of our brand’s beginnings.
Inspired by California essentials—surf and sunshine—our early Surf Sand and Lemonade soaps brought a coastal sensibility to everyday rituals, a point of view that continues to shape SoCoolKids today.