About SOCOOLKIDS:

SOCOOLKIDS is a lifestyle brand challenging traditional print-based media in youth advertising, offering visuals of style that celebrate authenticity, diversity, and self-expression.

What we offer: All-cotton t-shirts, tank tops, and sweatshirts inspired by the iconic Yoga and Surfing communities, reflecting the allure of California style.

YEAR-ROUND BEACHSIDE ESSENTIALS

OUR FAVORITES

California style that never seems like you're trying too hard! 

  • TEES

    Our CA Classics: Colorful, pastel-hued tees with an aesthetic inspired by California's surf culture.

    T-SHIRTS 
  • TANKS

    Surfer fashion is about: Comfort, style, and function.

    TANK TOPS 
  • SWEATSHIRTS

    What we love: Comfortable things to wear!

    SWEATSHIRTS 

Our Vision:

Renowned photographer Kymberly Marciano's photographic narrative for SOCOOLKIDS captures our creative vision and direction, an inspirational picture, free of shop-by-trend. Burgeoning tween models solidify brand equity, establishing trust in a product line that embodies beauty from the inside out.

What inspires us:

Beachside style inspires us with its timeless surfer look and effortless, classic California cool, capturing the enduring appeal of surf culture.

SHOP NOW

How we started:

SOCOOLKIDS was not a planned business venture, but a personal inspiration that began with a photograph capturing the quintessential California look. We started in 2012, partnering with a fragrance expert with over 40 years of experience creating all-natural shampoos and soaps. Our apparel comprises timeless Cali classics inspired by the casual sun-soaked lifestyle, blending functionality with a sense of freedom and fun.

Nuestro Comienzo:

SOCOOLKIDS se lanzó en el 2012 como una alternativa al marketing engañoso y con poco valor intrínseco. Por eso, nuestro mensaje y diseño se enfocan en capturar los estilos individuales y el espíritu auténtico de los niños.

Lo que ofrecemos: camisetas, camisetas sin mangas y sudaderas de algodón inspiradas en las comunidades de yoga y surf de California.

Why we love Yoga:

Through movement, posture, and breath, Yoga emphasizes self-awareness.

SHOP YOGAWEAR

Best yoga tanks for kids and tweens.

Encouraged, Challenged, and Engaged!

SOCOOLKIDS supports children from all backgrounds, engaging in philanthropic activities, entertainment programs, social causes, and fundraising events.

OCTOBER

#PumpkinEverything

Soaps!

We're excited to bring our favorite soaps back soon. Although made in the Adirondack region of New York, SCK soaps, Surf Sand, and Lemonade are inspired by two favorite Cali passions. Our signature Surf Sand soap evokes the feel and smell of gentle waves off the California coast, and Lemonade, a glycerin soap, captures the essence of handpicked lemons right from the tree.