What we care about
Essentials
California Sweatshirt / Forest
Our Favorites 🌟
California-inspired essentials that are intentionally casual and effortlessly confident.
🌞 California cool. Always SoCool.
Our vision
Photographer Kymberly Marciano captures SoCoolKids’ vision through imagery that reflects self-expression, belonging, and individuality—reinforcing a brand defined by inclusivity and effortless confidence.
What inspires us
We’re inspired by beachside style—inclusive aspiration, the timeless surfer look, and natural cool—capturing the cultural optimism of California’s coast.
How we started
SoCoolKids didn’t begin as a business plan, but as a personal inspiration—a candid photo capturing a child’s quiet confidence and individuality. The image raised a simple question: why wasn’t youth fashion presented with the same sense of beauty and intention as established brands? In that spirit, SoCoolKids brings visual integrity and authenticity to children’s style. The brand focuses on apparel inspired by the sun-soaked California lifestyle—intentionally casual, confidently worn, and distinctly West Coast.
Why we love yoga
Through movement, posture, and breath, yoga cultivates self-awareness and a supportive, inclusive environment.
Best yoga tanks for kids and tweens
Behind the brand
Fashion and lifestyle should empower every child—free from exclusion, labels, or pressure.
SoCoolKids supports children from all backgrounds by participating in community-led initiatives, fundraising efforts, and a small number of select partnerships.
In February
With love and kindness.
Confidence captured
Every child has a story worth seeing; confidence begins there.
A small part of our brand’s beginnings.
Inspired by California essentials—surf and sunshine—our early Surf Sand and Lemonade soaps brought a coastal sensibility to everyday rituals, a point of view that continues to shape SoCoolKids today.