About SOCOOLKIDS:

SOCOOLKIDS is a lifestyle brand making a difference in product advertising, challenging long-standing print-based media–and celebrating authenticity, diversity, and self-expression.

What we offer: Accessible and affordable all-cotton t-shirts, tank tops, and sweatshirts inspired by California's iconic Yoga and Surfing communities.

BEACHSIDE NECESSITIES

OUR FAVORITES

California style that never seems like you're trying too hard! 

  • TEES

    Our CA Classics: Colorful, pastel-hued tees with an aesthetic inspired by California's surf culture.

    T-SHIRTS 
  • TANKS

    Surfer fashion is about: Comfort, style, and function.

    TANK TOPS 
  • SWEATSHIRTS

    What we love: Comfortable things to wear!

    SWEATSHIRTS 

Our Vision:

Renowned photographer Kymberly Marciano's photographic narrative for SOCOOLKIDS captures our vision, an inspirational picture, free of shop-by-trend. Burgeoning young models solidify brand equity, establishing trust in a product line that reflects beauty from the inside out.

What inspires us:

Surf culture and beachside style have remained influential for so long because there's something timeless about the surfer's look and effortless classic California cool.

SHOP WINTER SALE

How we started:

SOCOOLKIDS launched in 2012 as an alternative to gimmicky marketing; instead, our communication and design focus on capturing individual styles and authentic spirit.

Nuestro Comienzo:

SOCOOLKIDS se lanzó en el 2012 como una alternativa al marketing engañoso y con poco valor intrínseco. Por eso, nuestro mensaje y diseño se enfocan en capturar los estilos individuales y el espíritu auténtico de los niños.

Lo que ofrecemos: camisetas, camisetas sin mangas y sudaderas de algodón inspiradas en las comunidades de yoga y surf de California.

Why we love Yoga:

Through movement, posture, and breath, Yoga emphasizes self-awareness.

SHOP YOGA SALE

Best yoga tanks for kids and tweens.

Encouraged, Challenged, and Engaged!

SOCOOLKIDS supports children in all walks of life and engages in philanthropic activities, various entertainment programs, social causes, and fundraising events.

SHOP WINTER SALE

In March

In March we celebrate Women's History Month, St. Patrick's Day, daylight savings time, and the first day of spring :)

Soaps :)

In 2024, we're excited to bring back our favorite soaps: Surf Sand, with the feel and smell of gentle waves off the California coast, and Lemonade, evoking the scent of summer and local lemons picked just off the trees.