What we care about: Confidence. Inclusion. California Cool.
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CA Sweatshirt/Forest
Our Favorites
California style that never seems like you're trying too hard!
#SurfFashion SUMMER
Our vision:
What inspires us:
We’re inspired by beachside style—the timeless surfer look and effortless California cool that capture the fun and freedom of coastal life.
How we started:
SoCoolKids didn’t start as a business plan, but as a personal inspiration—a photograph capturing the quintessential California look. We began in 2012, partnering with a fragrance expert with over 40 years of experience to create all-natural shampoos and soaps. Our apparel embodies timeless Cali classics inspired by the sun-soaked lifestyle, blending functionality with a sense of freedom and fun.
Nuestro Comienzo:
SoCoolKids no nació como un plan de negocios, sino como una inspiración personal: una fotografía que captura el icónico estilo californiano. Comenzamos en 2012, asociándonos con un experto en fragancias con más de 40 años de experiencia para crear champús y jabones 100% naturales. Nuestra ropa encarna los clásicos atemporales de California, inspirados en un estilo de vida soleado, combinando funcionalidad con libertad y diversión.
Lo que ofrecemos: camisetas, camisetas sin mangas y sudaderas de algodón inspiradas en las comunidades de yoga y surf de California.
Why we love Yoga:
Through movement, posture, and breath, yoga cultivates self-awareness—and builds a supportive, inclusive environment.
Best yoga tanks for kids and tweens.
Behind the brand:
Fashion and beauty should empower every child—so no one ever feels excluded or uncool.
SoCoolKids supports children from all backgrounds through engaging activities, programs, social initiatives, and fundraising events.
In August–that summertime feeling !
Effortless, feel-good styles celebrating the essence of summer.
Be on the lookout for our favorite soaps later this year. Although made in the Adirondack region of New York, SoCoolKids soaps, Surf Sand and Lemonade are inspired by these two most popular California passions!
#Soaps
